长春大学学报（自然科学版）
長春大學學報（自然科學版）
장춘대학학보（자연과학판）
JOURNAL OF CHANGCHUN UNIVERSITY
2014年
2期
497-499
,共3页
连锁经营管理专业%专业文化建设%校企合作%专业识别系统
連鎖經營管理專業%專業文化建設%校企閤作%專業識彆繫統
련쇄경영관리전업%전업문화건설%교기합작%전업식별계통
chain operation management major%specialty culture construction%university-enterprise cooperation%professional recogni-tion system
为了有效解决连锁经营管理专业毕业生离职率高和连锁零售企业人才缺乏的问题，项目组以专业文化建设为平台，以期通过与连锁企业共建包括专业理念识别、视觉识别、听觉识别、行为识别的专业识别系统，提高本专业学生的专业认同感、突出专业技能、缩小专业培养目标与企业需求规格的距离。
為瞭有效解決連鎖經營管理專業畢業生離職率高和連鎖零售企業人纔缺乏的問題，項目組以專業文化建設為平檯，以期通過與連鎖企業共建包括專業理唸識彆、視覺識彆、聽覺識彆、行為識彆的專業識彆繫統，提高本專業學生的專業認同感、突齣專業技能、縮小專業培養目標與企業需求規格的距離。
위료유효해결련쇄경영관리전업필업생리직솔고화련쇄령수기업인재결핍적문제，항목조이전업문화건설위평태，이기통과여련쇄기업공건포괄전업이념식별、시각식별、은각식별、행위식별적전업식별계통，제고본전업학생적전업인동감、돌출전업기능、축소전업배양목표여기업수구규격적거리。
In order to effectively solve the problems that the turnover rate of graduates from chain management major is high and talents of chain retail enterprises are lack, the project team, taking the specialty culture construction as the platform, hopes to co-establish a professional recognition system with enterprises including professional concept recognition, visual recognition, auditory recognition and behavior recognition, so as to improve students' professional identity, highlight professional skills and shorten the gap between profes-sional training objective and enterprise requirements.
