CAJ | 학술논문

考虑政府对一供应商一零售商组成的再制造供应链建立奖惩机制的问题。研究对比在每一种市场结构政府对零售商和制造商分别建立奖惩机制时回收率、零售价和各方利润的差异，并横向比较在Nash均衡、制造商领导、零售商领导三种结构下政府奖惩产生的不同效果。研究表明，无论哪种市场结构，政府对零售商奖惩都优于对制造商奖惩；从回收率、零售价、供应链总利润的角度Nash均衡的市场最优，然而零售商利润和供应商利润在各自成为领导者时最优。最后用算例验证以上结论。
고필정부대일공응상일령수상조성적재제조공응련건립장징궤제적문제。연구대비재매일충시장결구정부대령수상화제조상분별건립장징궤제시회수솔、령수개화각방리윤적차이，병횡향비교재Nash균형、제조상령도、령수상령도삼충결구하정부장징산생적불동효과。연구표명，무론나충시장결구，정부대령수상장징도우우대제조상장징；종회수솔、령수개、공응련총리윤적각도Nash균형적시장최우，연이령수상리윤화공응상리윤재각자성위령도자시최우。최후용산례험증이상결론。
The authors discussed the question of how the government set up the reward and punishment system for the re-producing supply chain composed by one supplier and one retailer,compared the differences in the field of recovery,retail price and profits of all the parties,studied the different results due to the government reward and punishment based on the Nash balance,the producer leading structure,and the retailer leading structure in this article. The research shows the gov-ernment reward and punishment for the retailers is superior to the producers regardless of any market structure and Nash balance is the market optimal in the field of recovery,retail price and the total profits of the supply chain. But the retailers and producers must be the leader in supply chains if they want to make the best profits. At last,the paper tested and veri-fied the above conclusion with an example.