CAJ | 학술논문

语用顺应论对于商务广告翻译具有强大的解释力与应用价值。在商务广告翻译过程中译者对语言的选择必须顺应语言语境及交际语境中的心理世界、社交世界和物理世界，从而更好地实现广告翻译在目标语中的语用等效，说服消费者去实施购买行动。
어용순응론대우상무엄고번역구유강대적해석력여응용개치。재상무엄고번역과정중역자대어언적선택필수순응어언어경급교제어경중적심리세계、사교세계화물리세계，종이경호지실현엄고번역재목표어중적어용등효，설복소비자거실시구매행동。
The theory of pragmatic adaptation is practical and valuable for commercial translating.According to the theory translators should take into consideration the linguistic contextual adaptation and the communicative con-textual adaptation including the mental,physical and social world so as to fully achieve the purpose of the commer-cials translated .