CAJ | 학술논문

旅游景区（点）营销渠道作为联系旅游产品供应商和旅游消费者之间的纽带，在旅游产品让渡的有效进行中起到至关重要的作用。长风海洋世界的营销渠道体系根据营销形式重新划分为：实体渠道、电子渠道、直销渠道、联盟渠道。渠道冲突的问题根源在于价格，因为价格很大程度上决定了渠道各成员利益的分配状况。因此，旅游景区（点）在管理营销渠道冲突时同样需要从价格差入手，梯度价差是渠道运转的基本动力。
여유경구（점）영소거도작위련계여유산품공응상화여유소비자지간적뉴대，재여유산품양도적유효진행중기도지관중요적작용。장풍해양세계적영소거도체계근거영소형식중신화분위：실체거도、전자거도、직소거도、련맹거도。거도충돌적문제근원재우개격，인위개격흔대정도상결정료거도각성원이익적분배상황。인차，여유경구（점）재관리영소거도충돌시동양수요종개격차입수，제도개차시거도운전적기본동력。
As the link between tourism product suppliers and tourism consumers,marketing channels of tourist attractions play a crucialrole in the delivery of tourism products.Marketing channels of Changfeng Ocean World are divided into four,namely,corporate entitychannels,electronic channels,direct channels,and union channels.The root of the problem of channel conflict lies in the price.Therefore,tourism scenic spots in the management of marketing channel conflict should pay attention to the price differences.