CAJ | 학술논문

智慧旅游、智慧景区是当前旅游业发展中的新热点和新趋势，代表着当前科学信息技术与旅游业融合的最高阶段。旅游者将是智慧旅游下直接的获利对象。除此之外，旅游目的地、旅游企业及相关者都会受到影响。对旅游目的地而言，智慧旅游背景下，游客及需求的变化会使其营销途径出现变革。因此，从旅游者形成的视角出发，融合最新通讯技术的智慧旅游平台可以成为旅游目的地营销的新模式。文章在分析当前智慧旅游的特征以及传统旅游目的地营销弊端的前提下，整合智慧旅游的资源，提出旅游目的地的营销新模式---智慧营销。
지혜여유、지혜경구시당전여유업발전중적신열점화신추세，대표착당전과학신식기술여여유업융합적최고계단。여유자장시지혜여유하직접적획리대상。제차지외，여유목적지、여유기업급상관자도회수도영향。대여유목적지이언，지혜여유배경하，유객급수구적변화회사기영소도경출현변혁。인차，종여유자형성적시각출발，융합최신통신기술적지혜여유평태가이성위여유목적지영소적신모식。문장재분석당전지혜여유적특정이급전통여유목적지영소폐단적전제하，정합지혜여유적자원，제출여유목적지적영소신모식---지혜영소。
Smart tourism and smart scenic spot is a new hot spot and new tendency of current tourism development,which repre-sents the highest phase of the future tendency of the assimilation between the new information technology and the tourism.In addi-tion,it will impact on the tourism industry,the tourism destination and relative industry;the tourist will also directly reap the ben-efits from it.As far as the tourism destination is concerned,the marketing way will be changed because of the variance of the situa-tion and the needs of the tourist in the context of the smart tourism,so it is necessary to analyze what kind of variance the destina-tion marketing will face,and try to do research on how to build a new model - “smart destination marketing” -which can apply those new technology in the smart tourism to the destination marketing.