河北联合大学学报（社会科学版）
河北聯閤大學學報（社會科學版）
하북연합대학학보（사회과학판）
Journal of Hebei Polytechnic University (Social Science Edition)
2014年
2期
42-47
,共6页
儒学%儒商精神%学者型商人%跨文化%学术精神%企业精神
儒學%儒商精神%學者型商人%跨文化%學術精神%企業精神
유학%유상정신%학자형상인%과문화%학술정신%기업정신
Confucianism%features of Confucian entrepreneurs%scholar entrepreneurs%cross-culture,scholarship%en-trepreneurship
提通过回顾和总结儒学思想对于知识型商人及其商业行为的影响，突出儒商精神在东方经营和管理模式中重要性。儒商的经商行为带有浓厚的道德色彩，体现“义”与“利”之间的一种平衡，强调“穷则独善其身”，“达则兼济天下”。通过跨文化角度，分析研究新浪网董事长兼首席执行官曹国伟和《胡润百富》创刊人胡润，在当前社会背景下成功儒商的两个典型案例，勾略出新时期跨国背景下学者型商人的显著特征，并提出研究模型，让人们充分地了解和认识跨国儒商及其成功的奥秘。
提通過迴顧和總結儒學思想對于知識型商人及其商業行為的影響，突齣儒商精神在東方經營和管理模式中重要性。儒商的經商行為帶有濃厚的道德色綵，體現“義”與“利”之間的一種平衡，彊調“窮則獨善其身”，“達則兼濟天下”。通過跨文化角度，分析研究新浪網董事長兼首席執行官曹國偉和《鬍潤百富》創刊人鬍潤，在噹前社會揹景下成功儒商的兩箇典型案例，勾略齣新時期跨國揹景下學者型商人的顯著特徵，併提齣研究模型，讓人們充分地瞭解和認識跨國儒商及其成功的奧祕。
제통과회고화총결유학사상대우지식형상인급기상업행위적영향，돌출유상정신재동방경영화관리모식중중요성。유상적경상행위대유농후적도덕색채，체현“의”여“리”지간적일충평형，강조“궁칙독선기신”，“체칙겸제천하”。통과과문화각도，분석연구신랑망동사장겸수석집행관조국위화《호윤백부》창간인호윤，재당전사회배경하성공유상적량개전형안례，구략출신시기과국배경하학자형상인적현저특정，병제출연구모형，양인문충분지료해화인식과국유상급기성공적오비。
This paper examines the impact of Confucianism on scholar entrepreneurs and their practice in business operation.It analyzes the nature and core features of Confucian entrepreneurs in enterprise operation and manage-ment in China .As Confucian entrepreneurs ’ business practice follows a set of moral principles ,it emphasizes a bal-ance between yi (righteousness) and li (profitableness) (Cheung&King,2004),as well as self-cultivation with a view to contributing to the world .This study focuses on two scholar entrepreneurs - Chairman and CEO of SINA Corporation ,and founder of Hurun Rich List.Both scenarios provide a detailed analysis of successful Confucian en-trepreneurs from the cross-cultural perspective .The findings highlight some unique features of scholar entrepreneurs of cross-cultural backgrounds in contemporary society .A preliminary model for researching these scholar entrepre-neurs has been proposed ,which is yet to be tested in future empirical studies .
