CAJ | 학술논문

在对地方食品特产市场进行市场分析的基础上，结合地方中小土特产企业的特点和休闲食品市场发展广阔的发展前景预期，得出转型为休闲食品企业是食品特产企业发展壮大的必由之路的结论。重点研究了花果山风鹅开拓休闲食品市场的战略和策略，探讨其独特的营销模式及其对其他中小食品土特产企业的借鉴。
재대지방식품특산시장진행시장분석적기출상，결합지방중소토특산기업적특점화휴한식품시장발전엄활적발전전경예기，득출전형위휴한식품기업시식품특산기업발전장대적필유지로적결론。중점연구료화과산풍아개탁휴한식품시장적전략화책략，탐토기독특적영소모식급기대기타중소식품토특산기업적차감。
In the market for local food specialties on the basis of market analysis ,combined with local char-acteristics of local smes and broad prospects for development ,leisure food market development transforma-tion as leisure food enterprises is the only way for food specialty enterprise 's development and grow th . Huaguo mountain wind goose snack food market is mainly studied the strategies and tactics ,and to explore its unique marketing model and the reference of other food products ,small and medium enterprises .