CAJ | 학술논문

本文针对媒介融合背景下体育新闻传播的传播特点进行分析论述,总结出在媒介整合背景下,体育新闻传播呈现出传播内容以竞技体育为主、传播方式多样化、传者与受者的良好互动、娱乐化的报道视角、跨媒体合作的传播形式等特点,以期能为体育新闻传播的良性发展提供一些借鉴。
본문침대매개융합배경하체육신문전파적전파특점진행분석논술,총결출재매개정합배경하,체육신문전파정현출전파내용이경기체육위주、전파방식다양화、전자여수자적량호호동、오악화적보도시각、과매체합작적전파형식등특점,이기능위체육신문전파적량성발전제공일사차감。
This paper analyzes the characteristics of sports news spread in the background of media mergence,and summarizes the following characteristics:competitive sports as the main content,diversified spread ways,good interaction of news media and readers,entertaining perspective,cooperation of media.The writer intends to provide some references for the healthy development of sports news spread.