CAJ | 학술논문

消费社会中生态问题日益严重，生态影像作为一种强烈反观人类自身生存意识的叙事形式脱颖而出，其介于环境生态与精神生态之间成为一种独特的叙事形式。目前生态文化和消费文化形成一种博弈关系，技术的进步也让生态影像更加逼真易于接受，生态影像亦呈现出消费的被动性，这些都是消费社会背景下生态影像叙事的发展现状。同时生态影像在消费社会中有其独特的传播形态、存在状态以及叙事方式，生态影像成为宣传与保护生态环境的最直接有效的手段，生态影像叙事策略亦成为研究重点。对目前生态影像进行分析可以发现生态影像叙事策略主要包括话题叙事的叙事策略和风格叙事的叙事策略两种类型，它们在生态影像叙事中起到举足轻重的作用。
소비사회중생태문제일익엄중，생태영상작위일충강렬반관인류자신생존의식적서사형식탈영이출，기개우배경생태여정신생태지간성위일충독특적서사형식。목전생태문화화소비문화형성일충박혁관계，기술적진보야양생태영상경가핍진역우접수，생태영상역정현출소비적피동성，저사도시소비사회배경하생태영상서사적발전현상。동시생태영상재소비사회중유기독특적전파형태、존재상태이급서사방식，생태영상성위선전여보호생태배경적최직접유효적수단，생태영상서사책략역성위연구중점。대목전생태영상진행분석가이발현생태영상서사책략주요포괄화제서사적서사책략화풍격서사적서사책략량충류형，타문재생태영상서사중기도거족경중적작용。
Ecological problems in the consumer society have become increasingly serious. The eco - visual- ization stands out as a unique narrative form existing in between ecology and spiritual ecology, through which human can reflect its own existence consciousness. In the present time, the ecological culture and consumption culture form a kind of game relation. Moreover, technological advances make the eco -visualization more true to life and realistic and thus easier to be accepted, and eco - visualization also shows consumer passivity. All these are the current developments of the eco - visualized narrative in the context of consumer society. Meanwhile, as eco- visualization in the consumer society has its unique communication form, existing status and narrative ways, it becomes the most direct channel to advocate the protection of ecological environment, and so eco- vi- sualization narrative strategy has become a research focus. The current eco - visualization analysis shows that ec- ological image narrative strategies involve topic narrative strategy and style narrative strategy, which play a sig- nificant role in eco- visualization studies.