CAJ | 학술논문

随着人们生活方式的转变,快餐行业将有着极大的发展前景。通过对武汉市本土中式快餐与西式快餐的满意度及其影响因素进行调查,对影响满意度的各因素如服务、环境、食品及价格、自身感受、品牌及推广和便利性等进行分析,发现武汉市本土中式快餐与西式快餐的主要差距在于没有强烈的品牌意识、服务意识差,以及没有鲜明的特点。
수착인문생활방식적전변,쾌찬행업장유착겁대적발전전경。통과대무한시본토중식쾌찬여서식쾌찬적만의도급기영향인소진행조사,대영향만의도적각인소여복무、배경、식품급개격、자신감수、품패급추엄화편리성등진행분석,발현무한시본토중식쾌찬여서식쾌찬적주요차거재우몰유강렬적품패의식、복무의식차,이급몰유선명적특점。
As lifestyle has changed,the fast food industry will have great prospects for development.Through researching the Chinese and Western fast food satisfaction,we found that the factors affecting satisfaction are service,environment,food and prices,feeling,and brand promotion and convenience.Through further comparison of the above factors,we found that,different from Western-style fast food,Wuhan native Chinese fast food has no strong brand consciousness with poor service and no distinctive features.