CAJ | 학술논문

企业核心竞争力是企业获取市场竞争地位的关键，外贸企业对外贸易核心竞争力的构建受制于内部资源和外部环境。后危机时代背景下，本文在国内外研究综述的基础上，针对ARTEX发展现状，指出目前该公司存在的问题，并对当前我国国有外贸企业发展所存在的主要问题进行实证分析．文章以ARTEX为个案，分析了企业业务转型升级的可行性和通过开拓进出口市场、成功实现战略转型，为当前国有外贸企业转型升级提供样本和启示。
기업핵심경쟁력시기업획취시장경쟁지위적관건，외무기업대외무역핵심경쟁력적구건수제우내부자원화외부배경。후위궤시대배경하，본문재국내외연구종술적기출상，침대ARTEX발전현상，지출목전해공사존재적문제，병대당전아국국유외무기업발전소존재적주요문제진행실증분석．문장이ARTEX위개안，분석료기업업무전형승급적가행성화통과개탁진출구시장、성공실현전략전형，위당전국유외무기업전형승급제공양본화계시。
The core competitiveness of enterprises is the key factor for enterprises to gain the important position in the market. The construction of the core competitiveness in foreign trade enterprises is restricted by interior resource and ex- ternal environment. According to the current conditions of Artex, this paper, based on studies at home and abroad, points out problems existing in post - crisis era. It also makes the empirical analysis of the main developing problems for the state - owned foreign trade enterprises in China. Taking ARTEX as an example, the paper explores the feasibility of the business transformation and upgrading. And ARTEX provides samples and enlightenment by developing import and export markets, enhence achieving strategic transformation successfully.