CAJ | 학술논문

在国家大力援助新疆的新时期,为新疆的体育产业带来了新的发展空间,新疆本土少数民族传统体育运动达瓦孜也步入市场并成为全国最具品牌意义的民族体育项目之一。就其产生的价值来看,其无形资产的经济价值及其有限,文章从体育经济学的角度,分析达瓦孜无形资产的经济价值,探讨达瓦孜无形资产的开发措施与保护策略。
재국가대력원조신강적신시기,위신강적체육산업대래료신적발전공간,신강본토소수민족전통체육운동체와자야보입시장병성위전국최구품패의의적민족체육항목지일。취기산생적개치래간,기무형자산적경제개치급기유한,문장종체육경제학적각도,분석체와자무형자산적경제개치,탐토체와자무형자산적개발조시여보호책략。
In the country aidding Xinjiang in the new period, for Xinjiang's sports industry has brought new development space, Xinjiang local national minority traditional sport Dawaz also entered the market and has become the country's most brand meaningful value of national sports. On the value of intangible assets, its economic value is limited. This article from the perspective of sports economics, does the analysis of the economic value of local intangible assets, expounds protection strategy and development measures of the intangible assets--Dawaz.