怀化学院学报
懷化學院學報
부화학원학보
JOURNAL OF HUAIHUA TEACHERS COLLEGE
2012年
12期
4-6
,共3页
人类学%社会营销%文化差异%管理变革
人類學%社會營銷%文化差異%管理變革
인류학%사회영소%문화차이%관리변혁
anthropology%social marketing%cultural differences%management%transformation
近几年来，以施政和解决实际问题为导向的应用研究，即应用人类学的发展更是引人注目，工商人类学作为一门重要的应用人类学在企业管理中发挥着重要作用。可以说，人类学正在引领着一场管理事务的巨大变革。文章仅从社会营销和文化差异管理的视角展开分析。
近幾年來，以施政和解決實際問題為導嚮的應用研究，即應用人類學的髮展更是引人註目，工商人類學作為一門重要的應用人類學在企業管理中髮揮著重要作用。可以說，人類學正在引領著一場管理事務的巨大變革。文章僅從社會營銷和文化差異管理的視角展開分析。
근궤년래，이시정화해결실제문제위도향적응용연구，즉응용인류학적발전경시인인주목，공상인류학작위일문중요적응용인류학재기업관리중발휘착중요작용。가이설，인류학정재인령착일장관리사무적거대변혁。문장부종사회영소화문화차이관리적시각전개분석。
In the past few years, much attention has been attracted to the applied studies aimed at administration as well as solving practical problems. The development of applied anthropology has been a much studied subject. Business anthropology, as a branch of applied anthropology, plays an important role in business management. It is believed that anthropology will bring about a transformation in management, of which the author makes an analysis of from the perspective of social marketing and cultural differences management.
