CAJ | 학술논문

利用同城化的相关研究对旅游同城化和同城化旅游概念进行辨别,分析了同城化背景下＂城内＂旅游城市的相互作用与＂城外＂的旅游作用模式,并依据该背景下的旅游作用模式构建了同城化背景下的旅游营销策略模式,且运用此模式对厦漳泉旅游营销策略进行分析,提出同城化背景下旅游营销策略建议.
이용동성화적상관연구대여유동성화화동성화여유개념진행변별,분석료동성화배경하＂성내＂여유성시적상호작용여＂성외＂적여유작용모식,병의거해배경하적여유작용모식구건료동성화배경하적여유영소책략모식,차운용차모식대하장천여유영소책략진행분석,제출동성화배경하여유영소책략건의.
Urban cohesion is a tactic to improve the competitive power of a specific region. The tourism marking tactics will change to a certain extent under this background and situation. This article borrow the ideas from the research on Urban cohesion to discriminate the relative concepts, to analyze the interaction between tourism cities in the "in-city" and the interaction between "in-city" and "out-city", establish the tourism marking tactics mode under urban cohesion background according to the interaction mode, then take Xiazhangquan as an example to analyze the current situation of its tourism making tactics and to put farward some marking tactics suggestions for Xiazhangquan.