CAJ | 학술논문

文章运用利益主体理论（stakeholder）及协同共生理论（symbiosis）的分析方法，以“福建土楼”世界遗产旅游地为典型案例，探究跨界区域品牌共享型旅游地核心利益主体冲突格局、机理及其治理机制．研究表明：“福建土楼”世界遗产旅游地跨界冲突格局表现为横向层面的品牌共生体的冲突和纵向层面的利益共生体的冲突，其背后深层次的冲突机理主要在于行政分割运作、地方利益导向等因素导致跨县市利益冲突日趋激烈，加上内部强弱势利益主体间利益分配失衡引起纵向层面的利益冲突愈演愈烈．最后，针对利益主体的冲突博弈问题建立了多维度的跨界治理机制．
문장운용이익주체이론（stakeholder）급협동공생이론（symbiosis）적분석방법，이“복건토루”세계유산여유지위전형안례，탐구과계구역품패공향형여유지핵심이익주체충돌격국、궤리급기치리궤제．연구표명：“복건토루”세계유산여유지과계충돌격국표현위횡향층면적품패공생체적충돌화종향층면적이익공생체적충돌，기배후심층차적충돌궤리주요재우행정분할운작、지방이익도향등인소도치과현시이익충돌일추격렬，가상내부강약세이익주체간이익분배실형인기종향층면적이익충돌유연유렬．최후，침대이익주체적충돌박혁문제건립료다유도적과계치리궤제．
This paper tries to explore pattern and mechanism of dealing with conflicts among key stakeholders and governance model in brand-sharing tourism destination of cross-border regions, using stakeholder theory in combination with the symbiotic analytical method. The study indicates that, for "Fujian Tulou" world cultural heritage tourism destinations, conflicts of trans-county key stakeholders include horizontal and dimensions. And the horizontal dimension conflicts are mainly due to local inter- est-oriented management system, administrative division, township government under pressurized sys- tem and lack of institutional coordination mechanism across administrative boundaries. As for vertical dimension, the conflicts are mainly due to ineffective mechanisms for sharing benefits. Furthermore, multi-dimensional mechanisms are proposed for cross-border conflict and governance.