CAJ | 학술논문

动漫品牌形象对于动漫产业链有着重要的意义和价值。动漫产业链形成过程中，可以通过电影传播渠道、漫画传播渠道、电视传播渠道、消费传播渠道等，树立动漫品牌形象。在当前动漫产业化运作中，品牌形象确立的主要渠道应该是电视传播渠道。
동만품패형상대우동만산업련유착중요적의의화개치。동만산업련형성과정중，가이통과전영전파거도、만화전파거도、전시전파거도、소비전파거도등，수립동만품패형상。재당전동만산업화운작중，품패형상학립적주요거도응해시전시전파거도。
Animation brand image is of great significance and value in animation industry chain .In the formation process, animation industry chain can set up brand image through movies , comic books, television, consumer and other communication channels .In the current operation of the animation industry , TV communication is the main channel of building brand image .