泰州职业技术学院学报
泰州職業技術學院學報
태주직업기술학원학보
JOURNAL OF TAIZHOU POLYTECHNICAL INSTITUTE
2012年
6期
56-58
,共3页
学科教学%德育渗透%市场营销
學科教學%德育滲透%市場營銷
학과교학%덕육삼투%시장영소
instruction%moral penetration%marketing course
在专业课程教学中，有机地进行德育渗透，是学生思想品德教育的一个十分重要的途径。文章以高职《市场营销》课程教学为例，提出德育渗透的主要内容与实施策略。
在專業課程教學中，有機地進行德育滲透，是學生思想品德教育的一箇十分重要的途徑。文章以高職《市場營銷》課程教學為例，提齣德育滲透的主要內容與實施策略。
재전업과정교학중，유궤지진행덕육삼투，시학생사상품덕교육적일개십분중요적도경。문장이고직《시장영소》과정교학위례，제출덕육삼투적주요내용여실시책략。
In process of the continuous reform and development of marketing specialty, we must uphold the educational philosophy of ability- quality integration to promote actively the innovation of professional- training pattern with the cultivation of innovative professionals as a goal, The disciplinary instruction organically combined with moral penetration, is one of the most important ap- proaches to the ideological and moral education for students. This paper suggests the main content and strategies for moral pene- tration.
