CAJ | 학술논문

夜间旅游是相对于白天而言的休闲旅游形式，为城市旅游发展和形象改善，提高当地居民生活质量，使消费者体验多元化旅游产品提供了一种新思路。河湖夜游作为夜间旅游的一种类型，能够带给旅游者特殊的亲水体验。本文从夜间旅游的概念出发，以蚌埠市龙子湖为例，运用刚IP模式研究龙子湖夜游现状以及开发策略，注重龙子湖夜游开发中文化元素融入，对打造蚌埠城市名片具有一定借鉴意义。
야간여유시상대우백천이언적휴한여유형식，위성시여유발전화형상개선，제고당지거민생활질량，사소비자체험다원화여유산품제공료일충신사로。하호야유작위야간여유적일충류형，능구대급여유자특수적친수체험。본문종야간여유적개념출발，이방부시룡자호위례，운용강IP모식연구룡자호야유현상이급개발책략，주중룡자호야유개발중문화원소융입，대타조방부성시명편구유일정차감의의。
Night tourism is leisure tourism contrast to the day tourism which provide a new idea to city tourist development, image improvement, the life quality of citizen optimization and make tourist experience Diversified tourism products. Night tourism of river & lake as a kind of night tourism could give people a special experience about traveling close to water. This paper is based on the concept of night tourism, take Longtze River as an example, research the situation and develop strategies of night tourism along the Longtze River by the RMIP model. We also focus on the culture element in the study which is helpful to make city image.