CAJ | 학술논문

大众传播构建了贵州旅游的拟态环境，由于拟态环境的多样性和从结构化向非结构化转变，引发了贵州旅游形象的争论：从神奇贵州到国家公园省，从文化千岛到多彩贵州。多彩贵州在多方的争论与博弈中脱颖而出，其关键便在于它是贵州旅游拟态环境的最佳表述。本文诠释拟态环境与多彩贵州旅游形象，通过旅游标示物的传播和旅游拟态景观的塑造，更好更快地推进多彩贵州“文化旅游发展创新区”的和谐发展。
대음전파구건료귀주여유적의태배경，유우의태배경적다양성화종결구화향비결구화전변，인발료귀주여유형상적쟁론：종신기귀주도국가공완성，종문화천도도다채귀주。다채귀주재다방적쟁론여박혁중탈영이출，기관건편재우타시귀주여유의태배경적최가표술。본문전석의태배경여다채귀주여유형상，통과여유표시물적전파화여유의태경관적소조，경호경쾌지추진다채귀주“문화여유발전창신구”적화해발전。
Mass communication construct a mimicry environment of Guizhou. Due to the diversity of the mimicry environment and its change from the structured to the unstructured change, a controversy has been tou- ched off with a focus on the image of Guizhou : from mysterious Guizhou to national park province, and from the cultural diversities to colorful Guizhou. Now through the multi -sided controversy and intense competitions, Col- orful Guizhou has stood out. The key point for its success is that it has best presented the mimicry environment for Guizhou tourism. This paper explains the pseudo environment and colorful image of Guizhou tourism through the popularity of tourism markers and the creation of mimicry tourism landscape to promote the quicker and better harmonious development of "Cultural Tourism Development Zone" of colorful Guizhou.