国家教育行政学院学报
國傢教育行政學院學報
국가교육행정학원학보
JOURNAL OF NATIONAL ACADEMY OF EDUCATION ADMINISTRATION
2013年
8期
7-10
,共4页
外语院校%品牌社会责任
外語院校%品牌社會責任
외어원교%품패사회책임
foreign language college%the social responsibility of the brand
高等教育大众化背景下,高校竞争已从单纯的教学质量、办学特色竞争转化为具有深厚文化内涵的品牌竞争。品牌背后蕴含的巨大社会责任及品牌文化,是一所学校得以在众多高校中脱颖而出的有力支撑。外语院校作为一支特殊的高校队伍,更被社会大众、家长及学生赋予了很多的社会责任。随着高等教育大众化的推进,社会责任的定位和履行对塑造外语院校的品牌更是起着重要作用。
高等教育大衆化揹景下,高校競爭已從單純的教學質量、辦學特色競爭轉化為具有深厚文化內涵的品牌競爭。品牌揹後蘊含的巨大社會責任及品牌文化,是一所學校得以在衆多高校中脫穎而齣的有力支撐。外語院校作為一支特殊的高校隊伍,更被社會大衆、傢長及學生賦予瞭很多的社會責任。隨著高等教育大衆化的推進,社會責任的定位和履行對塑造外語院校的品牌更是起著重要作用。
고등교육대음화배경하,고교경쟁이종단순적교학질량、판학특색경쟁전화위구유심후문화내함적품패경쟁。품패배후온함적거대사회책임급품패문화,시일소학교득이재음다고교중탈영이출적유력지탱。외어원교작위일지특수적고교대오,경피사회대음、가장급학생부여료흔다적사회책임。수착고등교육대음화적추진,사회책임적정위화리행대소조외어원교적품패경시기착중요작용。
In the era of mass higher education, the focus of competitions among higher education institutions is transferring from the quality of teaching, institution characteristics to a deep cultural connotation of the brand. The great social responsibility and brand culture behind the brand is strong support in the talent showing itself in many colleges and universities for an institution. As a special team, foreign language college bear more responsibility coming from the community, parents and students. Positioning and performing its social responsibility have great influence for the foreign language college to build brands.