CAJ | 학술논문

近10年物流业产能总量指标表明，河北省物流业发展很快。运用SWOT分析法对河北省现代物流业发展进行剖析发现，河北省发展现代物流业的优势是政府重视，内环京津、外环渤海的双重地区优势，独特的货畅其流的区位优势；存在的劣势是物流企业竞争力弱，行业内企业相互竞争大于合作，政府部门间协调能力差；面临的机遇是产业结构调整，两型社会的建设；面对的挑战是国外物流企业的冲击。在战略选择上，应坚持品牌化战略、一体化战略和绿色物流战略。
근10년물류업산능총량지표표명，하북성물류업발전흔쾌。운용SWOT분석법대하북성현대물류업발전진행부석발현，하북성발전현대물류업적우세시정부중시，내배경진、외배발해적쌍중지구우세，독특적화창기류적구위우세；존재적열세시물류기업경쟁력약，행업내기업상호경쟁대우합작，정부부문간협조능력차；면림적궤우시산업결구조정，량형사회적건설；면대적도전시국외물류기업적충격。재전략선택상，응견지품패화전략、일체화전략화록색물류전략。
The total capacity indicators of the logistics industry in recent 10 years show that the industry in Hebei province has developed rapidly. Through a SWOT analysis, it is found that Hebei has advantages in developing the industry as the government takes the matter se-riously, the province has dual advantages of locality with the inner ring of Beijing and Tianjin and the outer ring of the Bohai Sea, a unique regional strength for smooth flow of goods. The disadvantages are the weak competitiveness of logistics enterprises, more competition than co-operation among enterprises, and poor coordination among government departments. The opportunities lie in the industrial structure adjustment and construction process of a two-type society. The challenge is the impact of foreign logistics enterprises. In selecting strate-gies, the enterprises should adhere to brand, integrated and green logistics strategies.