商业经济
商業經濟
상업경제
BUSINESS ECONOMY
2013年
15期
30-32
,共3页
奢侈品网站%网络购物%可用性%比较研究
奢侈品網站%網絡購物%可用性%比較研究
사치품망참%망락구물%가용성%비교연구
shopping website of luxuries%online shopping%usability%comparative study
以微软的可用性评价指南(MUG)为基础，依据6个维度共16个子指标构建评价模型，采用三角验证的方法对两个垂直奢侈品购物网站---尚品网和佳品网进行可用性比较研究，得出结论：佳品网和尚品网的可用性整体趋同；尚品网在内容、易适用性、促销、定制服务上均需要改进和提升；佳品网在促销、定制服务方面需要进一步创新和提高。同时，研究结果亦证明，该模型也可为同类型购物网站的可用性评价提供参考。
以微軟的可用性評價指南(MUG)為基礎，依據6箇維度共16箇子指標構建評價模型，採用三角驗證的方法對兩箇垂直奢侈品購物網站---尚品網和佳品網進行可用性比較研究，得齣結論：佳品網和尚品網的可用性整體趨同；尚品網在內容、易適用性、促銷、定製服務上均需要改進和提升；佳品網在促銷、定製服務方麵需要進一步創新和提高。同時，研究結果亦證明，該模型也可為同類型購物網站的可用性評價提供參攷。
이미연적가용성평개지남(MUG)위기출，의거6개유도공16개자지표구건평개모형，채용삼각험증적방법대량개수직사치품구물망참---상품망화가품망진행가용성비교연구，득출결론：가품망화상품망적가용성정체추동；상품망재내용、역괄용성、촉소、정제복무상균수요개진화제승；가품망재촉소、정제복무방면수요진일보창신화제고。동시，연구결과역증명，해모형야가위동류형구물망참적가용성평개제공삼고。
Based on the Microsoft Usability Guidance (MUG), a comparison of usability between two vertical shopping websites of luxuries, Shangpin and Jiapin, is carried out by setting up an assessment model with 16 sub-indexes in 6 dimensions and applying methodological triangulation. It is found that though the overall usability of Shangpin and Jiapin is similar, Shangpin needs to improve its content, applica-bility, marketing and customized services;Jiapin is required to step up the innovation in marketing and customized services. In addition, the analysis improves that the model could offer reference to the usability analysis of other shopping websites of the same type.
