CAJ | 학술논문

江苏沿海开发战略实施后，南通在面临前所未有发展机遇的同时，也受到国际贸易保护主义抬头以及各种成本上升等诸多不利因素影响。针对南通纺织品出口企业产品技术含量较低、研发能力弱，企业规模较小，自主品牌较少等问题，南通纺织品出口企业应利用内部优势，大力实施品牌战略和质量优先战略，增强企业研发能力和融资能力，实施人才战略，加快调整产业结构，从而实现南通纺织品出口贸易的跨越式、可持续发展。
강소연해개발전략실시후，남통재면림전소미유발전궤우적동시，야수도국제무역보호주의태두이급각충성본상승등제다불리인소영향。침대남통방직품출구기업산품기술함량교저、연발능력약，기업규모교소，자주품패교소등문제，남통방직품출구기업응이용내부우세，대력실시품패전략화질량우선전략，증강기업연발능력화융자능력，실시인재전략，가쾌조정산업결구，종이실현남통방직품출구무역적과월식、가지속발전。
After the implementation of coastal development strategies in Jiangsu, Nantong not only sees unprecedented development op-portunities, but also influences by the international trade protectionism and a variety of rising costs. To cope with the problems in terms of low-tech products, weak R&D capability, small scale and few independent brands, Nantong textile export enterprises should take the ad-vantage of internal strengths, vigorously implement brand strategies and quality priority strategies, enhance R&D capability and financing capacity, adopt talent strategies and speed up the adjustment of industrial structure, so as to achieve leapfrog and sustainable development in export.