价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
12期
161-162,163
,共3页
虚拟品牌社群%营销创新%营销策略
虛擬品牌社群%營銷創新%營銷策略
허의품패사군%영소창신%영소책략
the virtual brand community%marketing innovation%marketing strategy
虚拟品牌社群具有重要的商业价值，蕴含着无限的机遇和挑战。企业应利用虚拟品牌社群的营销功能和价值，实施以虚拟品牌社群为平台的营销创新策略。以虚拟品牌社群为平台开展精准营销、关系营销以及口碑营销，提高营销效率，获取长期竞争优势。
虛擬品牌社群具有重要的商業價值，蘊含著無限的機遇和挑戰。企業應利用虛擬品牌社群的營銷功能和價值，實施以虛擬品牌社群為平檯的營銷創新策略。以虛擬品牌社群為平檯開展精準營銷、關繫營銷以及口碑營銷，提高營銷效率，穫取長期競爭優勢。
허의품패사군구유중요적상업개치，온함착무한적궤우화도전。기업응이용허의품패사군적영소공능화개치，실시이허의품패사군위평태적영소창신책략。이허의품패사군위평태개전정준영소、관계영소이급구비영소，제고영소효솔，획취장기경쟁우세。
The virtual brand community has an important commercial value, with unlimited opportunities and challenges. The enterprises should use the function and value of the virtual brand community marketing, taking the marketing innovation strategy such as precision marketing, relationship marketing, and word-of-mouth marketing on the platform of the virtual brand community. The enterprises could improve marketing efficiency and access to a long-term competitive advantage.
