CAJ | 학술논문

　　随着科技水平的提高和人们生活质量的改善，传统的单一的旅游内容和形式逐渐失去了迷人的魅力，人们越来越重视旅游本身的价值，过度商业化的因素越来越多地被消费者所唾弃。后现代旅游的理念发展并影响着旅游者的旅游动机、旅游方式、消费习惯等等，这对我国旅游业发展意义重大。
　　수착과기수평적제고화인문생활질량적개선，전통적단일적여유내용화형식축점실거료미인적매력，인문월래월중시여유본신적개치，과도상업화적인소월래월다지피소비자소타기。후현대여유적이념발전병영향착여유자적여유동궤、여유방식、소비습관등등，저대아국여유업발전의의중대。
With the development of technology and the improve-ment of the quality of life, the traditional simplex content and mode of travel loses the charm gradually. People pay more and more attention to the value of travel itself. Because of excessive commercialization, a increasing number of customers loathe it. The theory of post-modern travel develops and influences travel-ers' motive, mode, consumptive habit and so on. It is very impor-tant to China's tourism industry.