CAJ | 학술논문

隐喻具有体验性、认知性和文化性。就其语用功能而言，以多模态表征的隐喻具有更强的认知和情感说服效果。认知说服是通过制造语义冲突、部分投射、两域互动来吸引注意、突显观点、创造相似的认知经验实现的：情感说服是通过源域转移情感偏好和引发积极的情感经验实现的。在语境因素制约下，两者相互作用共同实现劝说。
은유구유체험성、인지성화문화성。취기어용공능이언，이다모태표정적은유구유경강적인지화정감설복효과。인지설복시통과제조어의충돌、부분투사、량역호동래흡인주의、돌현관점、창조상사적인지경험실현적：정감설복시통과원역전이정감편호화인발적겁적정감경험실현적。재어경인소제약하，량자상호작용공동실현권설。
Metaphor is of experiential, cognitive and cultural nature. In terms of its pragmatic function, it exerts stronger cognitive force and emotional appeals when rendered in muhi-modes. Cognitive persuasion is realized through the semantic conflict arousing attention, the partial mapping highlighting favorable features, and the interaction of two terms creating new experience. Emotional persuasion is actualized through transferring emotional preferences via the source domain of metaphor and eliciting positive emotions via the cognition of audience. Under contextual constraints, cognition and emotion interact with each other to yield persuasiveness