CAJ | 학술논문

通过对鄂豫两省农产品品牌发展影响较大的品牌发展模式进行比较，找出湖北省农产品品牌发展的差距，进而从龙头企业培育主体、农民专业合作社扩大规模和科技创新提升品牌等三个角度对湖北农产品品牌的发展提出建议。
통과대악예량성농산품품패발전영향교대적품패발전모식진행비교，조출호북성농산품품패발전적차거，진이종룡두기업배육주체、농민전업합작사확대규모화과기창신제승품패등삼개각도대호북농산품품패적발전제출건의。
We find out the weakness of Hubei through the comparison of the mode of brand which has a significant effect on the develop ment of the agricultural products brand , and propose some advices to enhance the brand of Hubei agricultural products from four aspects: to run the object by the market leader , to expand the scale by the professional farmers cooperatives and to promote the brand by the innovation of science and technology.