CAJ | 학술논문

在现代社会中，一条独具特色的商业街能极大地拉动城市经济的增长，更是地区繁荣的象征，城市运营的点睛之笔。以光谷步行街为例，总结了其突出的多种功能效益，深入分析了步行街得以繁荣发展的原因。根据对其经营现状的调查，客观地指出了发展过程中显露出来的业态组合不够合理、定位不够准确、核心竞争优势不够突出等问题，并给出合理积极的建议，以期促进步行街更好地发展。
재현대사회중，일조독구특색적상업가능겁대지랍동성시경제적증장，경시지구번영적상정，성시운영적점정지필。이광곡보행가위례，총결료기돌출적다충공능효익，심입분석료보행가득이번영발전적원인。근거대기경영현상적조사，객관지지출료발전과정중현로출래적업태조합불구합리、정위불구준학、핵심경쟁우세불구돌출등문제，병급출합리적겁적건의，이기촉진보행가경호지발전。
A unique commercial street will promote municipal economic growth , and it is a symbol of the prosperity of the region and a Punchline of city operation in the modern society. Taking the pedestrian street of Optics Valley as an example, this paper summarizes the various outstanding functions and benefits, analyzes the causes of the prosperity and development of commercial street. According to the survey on the status of opera-tion, the paper points out objectively problems emerged in the process of development ,such as that business combination is not reasonable, development orientation is not accurate enough, the core competitive advantage is not prominent, and so on. In order to promote development of commercial street, the reasonable suggestions have been put forward.