CAJ | 학술논문

通过对哈尔滨会展旅游发展进行SWOT分析，不难发现：哈尔滨会展旅游机遇与挑战并存，优势大于劣势。哈尔滨市政府应抓住发展机遇，完善市场化运作机制，加强会展业与旅游业的协作，培育会展旅游品牌，加强会展旅游的宣传力度，引进与培养高素质的会展旅游人才，从而将会展旅游的劣势化为优势，不断丰富哈尔滨旅游产品体系的内容，创造更高的经济和社会效益。
통과대합이빈회전여유발전진행SWOT분석，불난발현：합이빈회전여유궤우여도전병존，우세대우열세。합이빈시정부응조주발전궤우，완선시장화운작궤제，가강회전업여여유업적협작，배육회전여유품패，가강회전여유적선전력도，인진여배양고소질적회전여유인재，종이장회전여유적열세화위우세，불단봉부합이빈여유산품체계적내용，창조경고적경제화사회효익。
Through SWOT analysis, it is found that MICE development in Harbin has both challenges and opportunities and fortunately the advantage is greater than the disadvantage. The government of Harbin should identify the opportunity, beef up market operations, syn-ergize the exhibition industry with the tourism industry. It should also ramp up the publicity of MICE tourism and invest more in creating a strong pool of professional talents. In this way, the disadvantage could be turned into an advantage and more tourism products could be created to build up economic and social benefits.