CAJ | 학술논문

基于我国移动服务市场三寡头垄断的现状，分析了移动服务固定成本高、边际成本低、以价格为主要竞争手段的特点，构建了Bertrand三寡头博弈模型；探讨了移动、联通、电信三家运营商在定价及服务方面所应采取的策略。结论：各运营商应推出差异化服务，采取适当合作策略，不应把价格作为唯一的竞争手段。
기우아국이동복무시장삼과두롱단적현상，분석료이동복무고정성본고、변제성본저、이개격위주요경쟁수단적특점，구건료Bertrand삼과두박혁모형；탐토료이동、련통、전신삼가운영상재정개급복무방면소응채취적책략。결론：각운영상응추출차이화복무，채취괄당합작책략，불응파개격작위유일적경쟁수단。
Based on the reality in Chinese mobile services market ,the paper study the three -player gam-ing competition model of mobile services operators .Based on the analyzing of high fixed costs and low marginal costs of mobile service ,the price-centered Bertrand game model is constructed .Since the serv-ice can’ t be measured,the number of users is estimated instead of the number of products in the model . Because the value of mobile service only can be realized in the consumption process ,the variables of using cost are added in the model .Finally,according to the results of analyzing of Bertrand game model ,the pa-per proposed some strategic advice for mobile service operators .