价值工程
價值工程
개치공정
VALUE ENGINEERING
2013年
18期
168-168,169
,共2页
感性营销%“4C”%顾客忠诚度和美誉度%企业%情感化
感性營銷%“4C”%顧客忠誠度和美譽度%企業%情感化
감성영소%“4C”%고객충성도화미예도%기업%정감화
Sensibility Marketing%“4C”%customers' loyalty and reputation%enterprise%emotional
感性营销，顾名思义，就在企业营销管理过程中将“情感”因素融入其中，这对于培养顾客忠诚度和美誉度以及提高企业自身利益起着关键性作用。最重要的是把握消费者心理，迎合顾客情感。文章主要通过对感性营销在“4C”中的巧妙应用进行分析和总结，对如何提高企业营销管理水平提供自己的一点看法和建议。
感性營銷，顧名思義，就在企業營銷管理過程中將“情感”因素融入其中，這對于培養顧客忠誠度和美譽度以及提高企業自身利益起著關鍵性作用。最重要的是把握消費者心理，迎閤顧客情感。文章主要通過對感性營銷在“4C”中的巧妙應用進行分析和總結，對如何提高企業營銷管理水平提供自己的一點看法和建議。
감성영소，고명사의，취재기업영소관리과정중장“정감”인소융입기중，저대우배양고객충성도화미예도이급제고기업자신이익기착관건성작용。최중요적시파악소비자심리，영합고객정감。문장주요통과대감성영소재“4C”중적교묘응용진행분석화총결，대여하제고기업영소관리수평제공자기적일점간법화건의。
The Sensibility Marketing, essentially, is that it is added the element of feelings during enterprise management, which plays an important role in cultivating customers' loyalty and reputation and improving their own interests. It is the most important to grasp consumers' psychology and to meet customers' emotions. The main aim of this article is analyzing and summarizing the application of Sensibility Marketing in the theory of "4C", which is helping for improving the level of enterprise marketing management. And I can also provide my own point of view and recommendations.
