CAJ | 학술논문

对旅游产业集群治理和利益相关者的相关概念等内容进行详细的介绍。同时，总结现有的三类产业集群治理的模式——自组织型治理模式、中心领导型治理模式和多元协作型治理模式，并比较三种治理模式的特征和优缺点。通过介绍利益相关者理论在旅游产业集群治理中的应用，在此基础上，对平江路历史街道的治理提出一个新的治理的模型——旅游产业集群的利益相关者治理模型，并就模型的结构和优势进行详细的分析介绍，并对平江路历史街道的治理提出建议。
대여유산업집군치리화이익상관자적상관개념등내용진행상세적개소。동시，총결현유적삼류산업집군치리적모식——자조직형치리모식、중심령도형치리모식화다원협작형치리모식，병비교삼충치리모식적특정화우결점。통과개소이익상관자이론재여유산업집군치리중적응용，재차기출상，대평강로역사가도적치리제출일개신적치리적모형——여유산업집군적이익상관자치리모형，병취모형적결구화우세진행상세적분석개소，병대평강로역사가도적치리제출건의。
This article analysises the concepts of the tourism industry cluster governance and stakeholders and related content in detail.At the same time,it summarizes three existing kinds of industry cluster governance mode,namely the self-organaized management mode,cen-tre-leaded management mode,multiple cooperative management mode,and compares the advantages and disadvantages of three kinds of governance modes.Through the introduction of the application of the stakeholder theory in the tourism industry cluster governance,the paper proposes a new management model for the history street of Ping Jiang Road on this basis:stakeholder governance model in tourism indus-trial cluster,detailed analysis the structure and advantages of the model,and put forword suggestion for the management of Ping Jiang Road .