CAJ | 학술논문

进入全媒体时代，媒介产品具备了新的特征。总结这些基本特征使之概念化并转变为产品设计的基本元素，是出版人的一项重要任务。图书作为一种传统媒介，其产品的设计必须具备一般媒介产品的基本特征；同时，图书产品作为一种既是精神产品又是物质产品的特殊商品，自身也具有一定的特点。合理地使用全媒体时代新的设计技术、设计理念和设计方法针对这些特点进行产品设计，是全媒体时代优秀图书产品设计的必然要求。
진입전매체시대，매개산품구비료신적특정。총결저사기본특정사지개념화병전변위산품설계적기본원소，시출판인적일항중요임무。도서작위일충전통매개，기산품적설계필수구비일반매개산품적기본특정；동시，도서산품작위일충기시정신산품우시물질산품적특수상품，자신야구유일정적특점。합리지사용전매체시대신적설계기술、설계이념화설계방법침대저사특점진행산품설계，시전매체시대우수도서산품설계적필연요구。
Media products have some new features in integrated media era. An important task for publishers is to summarize and conceptualize the new features to identify the basic elements of product design. As a kind of the traditional media products, printed books are intellectual products as well as material products. Thus printed books are special goods with their own characters. It is necessary to apply new design technology, ideas and methods of integrated media era for the design of printed books.