设计艺术研究
設計藝術研究
설계예술연구
Journal of Technology College Education
2013年
3期
38-46
,共9页
刘伶醉酒%酒瓶%包装设计
劉伶醉酒%酒瓶%包裝設計
류령취주%주병%포장설계
Liu Ling Drink%liquor bottle%package design
“刘伶醉酒”是河北徐水刘伶醉酿酒股份有限公司的品牌产品。“刘伶醉酒”酒瓶的包装设计依据的是酒液的质量与品级，真正做到了“量体裁衣”、“定身打造”。无论瓶盖、瓶颈、瓶身，抑或装饰、颜色、商标等都进行了认真、细致的造型与设计，其特色可以归纳为典雅，精致，简洁，和蔼，近人；不庸俗，不跟风，不故弄玄虚，不哗众取宠；灵动新颖，多彩多姿，生机勃勃，别具风格。
“劉伶醉酒”是河北徐水劉伶醉釀酒股份有限公司的品牌產品。“劉伶醉酒”酒瓶的包裝設計依據的是酒液的質量與品級，真正做到瞭“量體裁衣”、“定身打造”。無論瓶蓋、瓶頸、瓶身，抑或裝飾、顏色、商標等都進行瞭認真、細緻的造型與設計，其特色可以歸納為典雅，精緻，簡潔，和藹，近人；不庸俗，不跟風，不故弄玄虛，不嘩衆取寵；靈動新穎，多綵多姿，生機勃勃，彆具風格。
“류령취주”시하북서수류령취양주고빈유한공사적품패산품。“류령취주”주병적포장설계의거적시주액적질량여품급，진정주도료“량체재의”、“정신타조”。무론병개、병경、병신，억혹장식、안색、상표등도진행료인진、세치적조형여설계，기특색가이귀납위전아，정치，간길，화애，근인；불용속，불근풍，불고롱현허，불화음취총；령동신영，다채다자，생궤발발，별구풍격。
@@@@“Liu Ling Drink” is a famous product of Liu Ling Winemaker Co., LTD in Xushui, Hebei province. The bottle package is designed according to liquor’s quality and grade, realizing the principle of accurate tailoring. Bottle cap, bottle neck, bottle and its adorning, color, brands is designed carefully and delicately. It features elegance, exquisiteness, briefness and amiableness, without vulgarity or hypocrisy and is full of vigor.
