CAJ | 학술논문

本文分析了群体偏好、环境压力以及群体异质性对专业市场交易群体态度转变的影响，并通过构建专业市场群体态度转变的非线性动力学模型，揭示了交易群体态度构成在专业市场交易方式转变中的作用。研究结果发现，因群体偏好和环境压力导致的群体态度转变是传统专业市场革新交易方式的重要动力，交易群体态度和行为的转变将最终推动专业市场由单纯的商品供应商向具有综合服务功能的提供商演进和跃迁。最后，以义乌“中国小商品城”为例，进一步证实了上述理论和模型。
본문분석료군체편호、배경압력이급군체이질성대전업시장교역군체태도전변적영향，병통과구건전업시장군체태도전변적비선성동역학모형，게시료교역군체태도구성재전업시장교역방식전변중적작용。연구결과발현，인군체편호화배경압력도치적군체태도전변시전통전업시장혁신교역방식적중요동력，교역군체태도화행위적전변장최종추동전업시장유단순적상품공응상향구유종합복무공능적제공상연진화약천。최후，이의오“중국소상품성”위례，진일보증실료상술이론화모형。
This paper mainly analyzes the group preference , environmental pressure and group heterogeneity which influ-ences on trading group's attitude change.We also build a nonlinear dynamic model to reveal the role of the trading group 's atti-tude change.The study has found that the change of the group's attitude caused by group preference and environmental pres-sure is an important driving force to renovate way to trade for the specialized market .It will eventually promote the specialized market to achieve transition from the pure commodity supplier to the provider with comprehensive service function .Finally, the article takes the “Yiwu China Commodity City” as a case to empirically test the theory and the model .