CAJ | 학술논문

Nowadays, the international dimension of brand name is becoming increasingly notable with the continual increase of the international economic exchanges. However, the translation of brand name is a complicated process, which requires the translator not only to regard the brand name translation as a kind of commercial activity, but also to understand clearly the cultural similarities and disparities between the source and target languages. From the aspect of cultural differences, this paper discusses the cultural influence on Chinese and English brand name translation, and finally introduces some suggestions for brand name translation.