语数外学习（英语教育）
語數外學習（英語教育）
어수외학습（영어교육）
YU SHU WAI XUEXI
2013年
7期
76-77
,共2页
businessnegotiation%culturaldifferences%communicationandexchange%mutuallybeneficialcooperation
@@@@WiththeemergenceofaeconomicglobalizationandChina’senterintoWTO,Chinahaswitnessedasharpincreaseinforeignin-vestmentandplentyChinesefirmsintotheinternationalmarket.Businessnegotiationisthemostcommonphenomenoninbusinesslifeandinter-nationaltrade,sounderstandingthebehaviorsofthenegotiatorsisavitalpresuppositionforsuccessfulnegotiationstoobtainamutuallysatisfac-toryagreement.Thisisstillmoreimportantiftheculturalbackgroundsofthepartiesinvolvedaredifferent,forexample,betweenChineseand Americanparties.Infact,thelargertheculturaldifferences,thegreaterbarrierstocommunication,andthemorelikelymisinterpretationofthe negotiation.Interculturalunderstandingisthefoundationandbasicforlong-termmutuallybeneficialcooperation,therefore,tonegotiatetrium-phantly,culturaldifferencesbetweenthepartiesconcernedmustbeidentifiedandsolved.Thisarticlewillexpoundnegotiationbehaviorsbe-tweenChinaandAmerica.
