CAJ | 학술논문

本文以茅山为研究对象，使用问卷调查法到实地勘察，发现游客对养生产品的需求很大，市场前景明朗。根据茅山的实际情况，提出茅山道教休闲养生旅游产品的开发项目，给出了旅游产品的营销策略，希望能给同质旅游产品的开发起到参考作用。
본문이모산위연구대상，사용문권조사법도실지감찰，발현유객대양생산품적수구흔대，시장전경명랑。근거모산적실제정황，제출모산도교휴한양생여유산품적개발항목，급출료여유산품적영소책략，희망능급동질여유산품적개발기도삼고작용。
This paper chooses Maoshan tourism scenic as the object of study, uses the questionnaire to do field survey,and found that tourists demand for the wellness products and the market is great.According to the actual situation of Maoshan,putting forward Taoism leisure and wellness tourism product,giving the marketing strategy of the tourism product,hoping it will be helpful to other homogeneous tourism products.