科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2013年
18期
114-115
,共2页
高等职业院校%市场营销%课程设计%教学模式
高等職業院校%市場營銷%課程設計%教學模式
고등직업원교%시장영소%과정설계%교학모식
higher vocational colleges%marketing%curriculum de-sign%teaching mode
在基于工作过程设计的思想指导下把以学生为主体,能力为本位,工学结合、校企合作为依托,实现教学做一体化理念作为课程设计依据。以市场营销课程为例进行课程设计,选择以产品为载体,分为三个学习情境,采用学生为主体,教师为主导的启发式教学方法,激发学生的学习情趣。
在基于工作過程設計的思想指導下把以學生為主體,能力為本位,工學結閤、校企閤作為依託,實現教學做一體化理唸作為課程設計依據。以市場營銷課程為例進行課程設計,選擇以產品為載體,分為三箇學習情境,採用學生為主體,教師為主導的啟髮式教學方法,激髮學生的學習情趣。
재기우공작과정설계적사상지도하파이학생위주체,능력위본위,공학결합、교기합작위의탁,실현교학주일체화이념작위과정설계의거。이시장영소과정위례진행과정설계,선택이산품위재체,분위삼개학습정경,채용학생위주체,교사위주도적계발식교학방법,격발학생적학습정취。
Based on the work process design ideas student-cen-tered, competency-based, work and study, school-enterprise co-operation as the basis to achieve the teaching, learning and inte-gration concept as a basis for curriculum design. Making market-ing curriculum design, for example, selecting the product as the carrier, the course is divided into three learning contexts, using student-centered, teacher-led heuristic teaching method ,to stimulate students' learning fun.