CAJ | 학술논문

　　利用SWOT和PEST分析模型对巨人集团进行分析，构造数据进行摸拟数据化案例分析。实体案例分析找出了影响企业扩张成败的关键因素，从而提出了相应的解决对策；摸拟案例分析着重于具体数据化分析，为中小型企业扩张提供决策依据。
　　이용SWOT화PEST분석모형대거인집단진행분석，구조수거진행모의수거화안례분석。실체안례분석조출료영향기업확장성패적관건인소，종이제출료상응적해결대책；모의안례분석착중우구체수거화분석，위중소형기업확장제공결책의거。
Using the frameworks of SWOT and PEST, this paper, with a simulation analysis of created data, analyzes The Giant Group. The analysis of the four companies in the Giant Group reveals the key factors of successful business expansion, and come up with some solutions. The results of data analysis of the simulation case can shed light on the policy-making of SMEs in terms of business expansion.