CAJ | 학술논문

　　鄱阳湖生态经济区文化软实力建设是提升鄱阳湖生态经济区整体实力和竞争力的必然要求，是指基于已有文化资源，通过采取相应举措，增强其内在的凝聚力、生命力、创新力和外在的感召力、吸引力、影响力。丰富的文化资源是文化软实力建设的基础。鄱阳湖生态经济区文化资源转化为文化软实力还面临内在凝聚力不强、对外传播力不大等诸多困境，提炼核心价值观、加强传播力度、推进资源开发、吸纳优质人才、强化合作交流、构建长效机制是破解困境之策。
　　파양호생태경제구문화연실력건설시제승파양호생태경제구정체실력화경쟁력적필연요구，시지기우이유문화자원，통과채취상응거조，증강기내재적응취력、생명력、창신력화외재적감소력、흡인력、영향력。봉부적문화자원시문화연실력건설적기출。파양호생태경제구문화자원전화위문화연실력환면림내재응취력불강、대외전파력불대등제다곤경，제련핵심개치관、가강전파력도、추진자원개발、흡납우질인재、강화합작교류、구건장효궤제시파해곤경지책。
The construction of cultural soft power in Poyang Lake Ecological Economic Zone is significant for enhancing its overall strength and competitiveness,which aims at strengthening the internal cohesion,vitality, creativity,the external charisma,attractiveness and influence based on the existing cultural resources. The rich cultural resources are the basis for the construction of cultural soft power. In transforming cultural resources in Poyang Lake Ecological Economic Zone into cultural soft power there remain such difficulties as weakened in-ternal cultural cohesion and limited cultural communication. This paper maintains that we may settle the dilemma by refining the core values,strengthening the publicity,promoting the exploitation of resources,ab-sorbing more talents,deepening cooperation and exchange and establishing the long-term mechanism.