CAJ | 학술논문

　　农村实用技术远程培训是利用网络技术开展的农业科技信息传播，以农户技术观念和行为的改变为关键目标，因此有必要从传播媒介及农户的视角对其进行探索。首先，归纳了农村实用技术远程培训的媒介传播现状，包括作为农业科技信息传播工具的媒介和作为农业科技信息传播重要影响力量的媒介。其次，从农户认知、情感、意动的三大行为基础出发，分析了农村实用技术远程培训的媒介传播困境。最后，提出了促进有效认知、增进情感认同、构建真实意动的媒介传播建议。
　　농촌실용기술원정배훈시이용망락기술개전적농업과기신식전파，이농호기술관념화행위적개변위관건목표，인차유필요종전파매개급농호적시각대기진행탐색。수선，귀납료농촌실용기술원정배훈적매개전파현상，포괄작위농업과기신식전파공구적매개화작위농업과기신식전파중요영향역량적매개。기차，종농호인지、정감、의동적삼대행위기출출발，분석료농촌실용기술원정배훈적매개전파곤경。최후，제출료촉진유효인지、증진정감인동、구건진실의동적매개전파건의。
Remote training of rural practical technology is an agricultural science-and-technology information communication using network technology. Its key target is to change farmers’technical perceptions and behavior and should be explored from the point of view of the media and farmers. First of all, the paper summarized the media-communication status, including the role of a tool and a significant impact factor of agricultural science-and-technology information communication. Secondly, the paper analyzed the media-communication dilemma from the perspective of cognition-affection-conation which is the base of behavior. Finally, the paper proposed the media-communication suggestion such as promoting effective cognition, enhancing affection identity, building true conation.