价值工程
價值工程
개치공정
VALUE ENGINEERING
2013年
20期
195-196
,共2页
李阳%姚君秋%周长卿%戎晓红
李暘%姚君鞦%週長卿%戎曉紅
리양%요군추%주장경%융효홍
分销渠道%格力空调%渠道创新
分銷渠道%格力空調%渠道創新
분소거도%격력공조%거도창신
distribution channel%Gree Air-co%channel innovation
空调厂家在徐州的竞争日趋激烈，分销渠道的选择作为影响其销售业绩的重要因素，越来越受重视。各空调厂家都在不断地调整渠道策略，探索新渠道模式。珠海格力电器股份有限公司占据着中国空调市场一线品牌的领军位置。本文以珠海格力空调为例，分析徐州市家用空调器分销渠道现状，探析渠道创新模式。
空調廠傢在徐州的競爭日趨激烈，分銷渠道的選擇作為影響其銷售業績的重要因素，越來越受重視。各空調廠傢都在不斷地調整渠道策略，探索新渠道模式。珠海格力電器股份有限公司佔據著中國空調市場一線品牌的領軍位置。本文以珠海格力空調為例，分析徐州市傢用空調器分銷渠道現狀，探析渠道創新模式。
공조엄가재서주적경쟁일추격렬，분소거도적선택작위영향기소수업적적중요인소，월래월수중시。각공조엄가도재불단지조정거도책략，탐색신거도모식。주해격력전기고빈유한공사점거착중국공조시장일선품패적령군위치。본문이주해격력공조위례，분석서주시가용공조기분소거도현상，탐석거도창신모식。
Air conditioning manufaturers in Xuzhou are facing increasingly fierce competion. As an important inflluencing factor of sales performance, choosing of distribution channel is getting more and more attention. All air conditioning manufacturers are constantly adjusting distribution strategies and exploring new channel modes. Gree Electric Appliances, Inc. of Zhuhai is a leading company in Chinese air conditioning market. This article takes Zhuhai Gree Air-co as an example to analyse the current situation of air conditioner distribution chaanel in Xuzhou and explore channel innovation modes.
