CAJ | 학술논문

　　国内体育品牌经过十年的快速发展，近两年呈现疲软状态，体育品牌门店频现关店现象，出现了一股关店热潮，本土体育品牌的发展遭遇严冬。本文对当前关店风潮的现象及其背后形成的原因进行了分析，试图找出影响本土体育品牌发展的因素，并对未来发展的前景进行了预测探讨。
　　국내체육품패경과십년적쾌속발전，근량년정현피연상태，체육품패문점빈현관점현상，출현료일고관점열조，본토체육품패적발전조우엄동。본문대당전관점풍조적현상급기배후형성적원인진행료분석，시도조출영향본토체육품패발전적인소，병대미래발전적전경진행료예측탐토。
After a dacade of rapid development, domestic sports brands have become weak in the past two years. Sports brand shop closing frequently happens and a closing agitation appears. This article analyses the phenomenon of shop closing agitation and the reasons that lead to the agitation, tries to find out the influencing factors of local sports brands' development and gives some discussions on the propect.