CAJ | 학술논문

　　顾客导向是小企业成功的一个重要因素，尽管只有相对较少的经验证据来支持这种说法。通过对相关文献回顾，提出了顾客导向与绩效关系研究的一个综合模型，并以风险承担、创新和机会导向作为调节变量分析对这种关系的影响。这一模型的提出，为后续顾客导向与绩效关系研究提供了新的视角，扩展了相关理论的探索。
　　고객도향시소기업성공적일개중요인소，진관지유상대교소적경험증거래지지저충설법。통과대상관문헌회고，제출료고객도향여적효관계연구적일개종합모형，병이풍험승담、창신화궤회도향작위조절변량분석대저충관계적영향。저일모형적제출，위후속고객도향여적효관계연구제공료신적시각，확전료상관이론적탐색。
Customer orientation is an important factor in the success of small businesses, although only a relatively small number of empirical evidence to support the claim. This article by literature review, a comprehensive model of customer orientation and performance relationship to risk-taking, innovation and opportunity-oriented analysis of the impact of this relationship as a manipulated variable. The model proposed for the study of the relationship between the follow-up customer-oriented and performance to provide a new perspective to extend the exploration of the theory.