CAJ | 학술논문

　　从实体零售商的角度分析了四种定价策略下三种渠道结构的渠道最优价格，剖析了网络渠道价格小于传统渠道价格应满足的条件。同时对定价策略D做了数值试验，讨论了不同情况下渠道成本、渠道价格差异变动系数以及潜在市场定位对企业利润的影响。
　　종실체령수상적각도분석료사충정개책략하삼충거도결구적거도최우개격，부석료망락거도개격소우전통거도개격응만족적조건。동시대정개책략D주료수치시험，토론료불동정황하거도성본、거도개격차이변동계수이급잠재시장정위대기업리윤적영향。
This article analyses the optimal price from the perspective of the physical retailers' four kinds of pricing strategy based on three kinds of channel structure, and analyses when the network channel's price less than traditional channel's can be met. Numerical experiment is carried out for the pricing strategy D, and analyses the channel cost, the channel change coefficient of price differences and potential market impact on corporate profits under different conditions.