CAJ | 학술논문

　　万州历史文化虽然源远流长，但是非物质文化遗产丰而欠厚，物质文化遗产多而欠精。根据“要素禀赋理论”，可从民俗文艺到文艺民俗的路径三个方面培育万州特色文化品牌：文艺是文化遗产的活态传承形式——打造三峡文艺军团；产业是文化遗产的固态传承形式——打造“三峡人家、美丽平湖”文化产业集群圈；宣传是文化遗产的动态传承形式——“三峡人家”文化大特写。
　　만주역사문화수연원원류장，단시비물질문화유산봉이흠후，물질문화유산다이흠정。근거“요소품부이론”，가종민속문예도문예민속적로경삼개방면배육만주특색문화품패：문예시문화유산적활태전승형식——타조삼협문예군단；산업시문화유산적고태전승형식——타조“삼협인가、미려평호”문화산업집군권；선전시문화유산적동태전승형식——“삼협인가”문화대특사。
Though Wanzhou has a long history, its intangible cultural heritage is abundant but not profound, and material cultural heritage is dubious but not refined. According to Element Endowment Theory, Wanzhou-characterized Cultural brands can be cultivated in three aspects of the path from fork art to folklore: art is the live form of cultural heritage—construct Three Gorges cultural art team; cultural Industry is the solid form of cultural heritage—construct “Three Georges Folk and Pretty Tranquil Lake ” Cultural Industrial Ring; Publicizing is the dynamic form of cultural heritage—Three Georges cultural close-up.