CAJ | 학술논문

　　在文化产业与体验旅游融合发展的趋势下，文化创意成为提升旅游目的地和景区旅游形象的重要载体，旅游演艺作为承载着浓厚文化与创意结合的旅游产品，已成为提升景区价值的重要途径。根据游客体验理论，采用实地问卷调查与深度访谈的研究方法，对演艺项目的空间组织进行深入探讨，从演艺项目的空间布局与不同组织要素间的相互作用两方面阐述分析。研究认为，演艺项目空间组织与优化的路径包括：①根据自然环境合理布局；②注重游客感知距离；③结合旅游线路布局；④定性与定量结合，科学组织要素；⑤充分考虑影响因素，促进产业发展等方面，以此进一步优化旅游景区演艺项目的空间组织。
　　재문화산업여체험여유융합발전적추세하，문화창의성위제승여유목적지화경구여유형상적중요재체，여유연예작위승재착농후문화여창의결합적여유산품，이성위제승경구개치적중요도경。근거유객체험이론，채용실지문권조사여심도방담적연구방법，대연예항목적공간조직진행심입탐토，종연예항목적공간포국여불동조직요소간적상호작용량방면천술분석。연구인위，연예항목공간조직여우화적로경포괄：①근거자연배경합리포국；②주중유객감지거리；③결합여유선로포국；④정성여정량결합，과학조직요소；⑤충분고필영향인소，촉진산업발전등방면，이차진일보우화여유경구연예항목적공간조직。
Under the trend of the development integration of the cultural industry and experience travel,culture creativity has become the important carrier which could improve tourist destination and the tourism image. Tourism performing art as tourism products,which has the rich cultural and creative design,has become an important way to promote scenic value. According to the theory of visitors experience,using field research methods of questionnaire and depth interview,we analyze the influence factors of performing the project layout, and the interaction in organizational elements. It has five ways for spatial organization and optimization of performing arts,including depending on the natural environment reasonable layout,paying attention to tourists distance,combining tourism and line layout,organizing elements scientifically with qualitative and quantitative, considering fully factors to promote industry development,etc. It will be practical significance of scenic development.