CAJ | 학술논문

　　主要从三个角度对微博客在医疗行业的应用进行探讨，其中主要包括：微博客的定义、微博在行业中的应用和在医疗行业发展中的讨论和展望。了解微博在医疗卫生服务中的应用情况，提高国内医疗行业对微博等社会媒体工具的重视。介绍微博应用于医疗卫生服务的情况及评价其优势和不足之处。结果与结论：微博目前主要用于信息搜集、学术交流、医务人员继续教育和患者咨询服务等方面，具有便捷、实时、高效传播、成本低廉、互动性强等优势，但由于其目标群体不确定、信息的有效性无法衡量、技术不完善等因素，目前只能作为科学研究的辅助工具。
　　주요종삼개각도대미박객재의료행업적응용진행탐토，기중주요포괄：미박객적정의、미박재행업중적응용화재의료행업발전중적토론화전망。료해미박재의료위생복무중적응용정황，제고국내의료행업대미박등사회매체공구적중시。개소미박응용우의료위생복무적정황급평개기우세화불족지처。결과여결론：미박목전주요용우신식수집、학술교류、의무인원계속교육화환자자순복무등방면，구유편첩、실시、고효전파、성본저렴、호동성강등우세，단유우기목표군체불학정、신식적유효성무법형량、기술불완선등인소，목전지능작위과학연구적보조공구。
Application of Microblog in medical industry is discussed mainly from three perspectives, including the definition of Microblog, application of Microblog in the industry and discussion and outlook of future development of Microblog in the medical industry. Application of Microblog in the medical and health services is understood, and level of interest on Microblog and other social media tools of domestic medical industry are improved. Application of Microblog in the medical and health services is introduced, and its advantages and disadvantages are evaluated. Results and conclusion: Microblog now is mainly used for information gathering, academic exchanges, continuing education of medical staffs, consulting services of patients, etc. It has convenient, real-time, efficient transmission, low cost, interactive and other advantages. But because target groups have not been confirmed, information effectiveness cannot be measured and the technique is not prefect, at present it can only used as an auxiliary tool of scientific research.