CAJ | 학술논문

　　作为一种新型的网络舆论媒体，微博逐渐成为大学生群体获取信息和话语表达的重要平台。微博文化不仅对高校的校园文化建设产生了重要的影响力，而且也给高校思想政治教育管理带来了新的挑战。高校思想政治教育管理者必须高度重视微博文化建设的作用，利用微博这一平台进一步推进高校思想政治教育管理的实效性，并积极探索高校思想政治教育管理的新举措。
　　작위일충신형적망락여론매체，미박축점성위대학생군체획취신식화화어표체적중요평태。미박문화불부대고교적교완문화건설산생료중요적영향력，이차야급고교사상정치교육관리대래료신적도전。고교사상정치교육관리자필수고도중시미박문화건설적작용，이용미박저일평태진일보추진고교사상정치교육관리적실효성，병적겁탐색고교사상정치교육관리적신거조。
As a new type of network public opinion media,micro-blog has become an important platform that college students access to information and discourse expression.Micro-blog culture not only have had important influence on the construction of campus culture in colleges,but also brought new challenges to the Ideological and political education administation in colleges.The ideological and political education mangers must attach great importance to the role of micro-blog culture construction,and make use of micro-blog to further promote the effectiveness of the ideological and political education administration,and actively explore the new countermeasure of the ideological and political education administration in colleges.